
HOB IS YOUTH-LED CREATIVE LEADERSHIP SHAPING AND INFLUENCING CULTURE.
Riyadh - EST. 2021
Brands built across the kingdom

/
About us
(01)
WE SEE BRANDS AS SYSTEMS, SHAPED BY COMMUNITIES,
built through decisions and designed for long-term value.
FOUNDED IN RIYADH IN 2021, HOUSE OF BRANDS IS A LEADING, WELL-ESTABLISHED CREATIVE CONSULTANCY AND PRODUCTION PLATFORM, EMPOWERING SAUDI BRANDS TO SCALE OPERATIONS, EXPAND THEIR REACH, AND BUILD CULTURAL PRESENCE THAT EXTENDS BEYOND BORDERS
/
5
+
YEARS OPERATING
/
300
+
SUCCESSFUL BRANDS
/
1000
+
PRODUCTS
/
10
M SAR
IN PRODUCTION
/
10
+
YEARS OF COMBINED CREATIVE
We build and scale brands into high-performing market-ready businesses across Saudi Arabia
Play Showreel
© 2026 HOB

/
In Numbers
(03)
We build and scale brands into high-performing, market-ready businesses across Saudi Arabia.
5+
YEARS OPERARTING
FOUNDED RIYADH 2021
10+
INDUSTRIES SERVED
FASHION, SPORT, F&B, ARTS, AUTOMOTIVE, EVENTS, RETAIL, HOSPITALITY, AND MEDIA.
300+
BRANDS
SERVED AS STRATEGIC AND CREATIVE PARTNER ACROSS SAUDI ARABIA.
SAR 10M+
IN PRODUCTION
VOLUME DIRECTED AND EXECUTED FOR SAUDI BRANDS.
200+
DOOR-TO-DOOR PRODUCTION
SHIPMENTS EXECUTED ACROSS SAUDI ARABIA AND INTERNATIONAL MANUFACTURING NETWORKS.
1,000+
PRODUCTS
TAKEN FROM DESIGN BRIEF TO PHYSICAL DELIVERY.
/
Services
(04)

Brand Management & Development
1
HOB operates as the founding creative and strategic partner, taking a brand from market opportunity through to full commercial execution and long term market presence. Every engagement is built on a single integrated framework, ensuring strategic intent is maintained across every stage of development.
Market Intelligence & Opportunity Assessment
Brand Strategy & Positioning
Visual Identity System
Packaging Architecture
Product Design & Development
End-to-End Production Management
Ongoing Brand Management & Strategic Consulting.

Merchandise Development
2
HOB manages the complete merchandise pipeline on behalf of brands, institutions, and events. from initial brief through to market-ready product. The service is built for clients requiring merchandise at volume, to deadline, and to international production standard.
Merchandise Strategy & Concept Development
Capsule Collection Design
Technical Packs & Artwork
Material & Supplier Sourcing
End-to-End Production Management
Quality Assurance & Control
Packaging Design & Architecture
Logistics, Shipping & On-Ground Delivery

Brand Universe & IP Development
3
For brands that require more than an identity, they require a universe. HOB constructs the complete brand universe: the character architecture, the narrative system, the visual language, and the behavioral framework that ensures the brand communicates with depth and consistency across every channel, product, and audience interaction.The result is a brand that carries meaning, builds community, and generates IP with long-term commercial value.
Brand Narrative & Concept Architecture
Character Design & IP Development
Mascot System & Expression Variants
Visual Identity System
Brand Values & Positioning Framework
Slogan & Communication Language
Merchandise Application System
Brand World Guidelines

Branding Strategy & Visual identity
4
Positioning-led identity design grounded in strategic rationale. Every visual decision is derived from a dened strategic direction, ensuring the brand's identity is an accurate and performative expression of its market positioning.
Brand Strategy & Positioning
Naming & Brand Architecture
Visual Identity System
Typography & Color Systems
Brand Guidelines
Application Design & Rollout

Runway Collection Management
5
End-to-end creative and operational management of runway presentations — from initial collection concept through to show execution. HOB manages the full pipeline, ensuring the creative vision is translated precisely into production-ready garments that perform on the runway and beyond.
Collection Concept & Art Direction
Artwork Design & Development
Technical Pack Production
Sampling Management & Rounds
Fabric & Material Sourcing
Production Coordination
Quality Review & Approval
Show Preparation & Execution Support

Retail Activations
6
Physical brand experiences designed for cultural impact and commercial purpose. HOB conceives, curates, and executes retail activations that place brands directly within the communities and consumer contexts they are built to reach , creating environments where product, identity, and audience converge with intention.
Activation Concept & Strategy
Venue & Partner Sourcing
Spatial Experience Design
Brand Curation & Selection Framework
Event Programming & Scheduling
Content Production
On-Ground Execution & Management
Post-Activation Reporting

Uniforms
7
Uniform and workwear design treated as a brand expression exercise. HOB designs and produces uniform collections that carry brand identity into every operational interaction ensuring the people representing a brand communicate the same standard as the brand itself.
Uniform Concept & Design Direction
Technical Pack Production
Fabric & Material Selection
Sampling & Fitting Rounds
Production Management
Quality Assurance & Delivery
Success Stories
(05)
HOB has delivered positioning-led brand identities across Saudi Arabia's most commercially active sectors, demonstrating the capability to build coherent, market-ready brand systems regardless of industry or audience.
/
Why us
(06)
Strategy before design. Every visual decision is grounded in a positioning framework.
End-to-end ownership
One partner across strategy, design, and production - no handoffs, no gaps.
300+ brands served across Saudi Arabia.
Five years of on-ground experience across the Kingdom's most active brand sectors.
Production infrastructure.
HOB designs it and manufactures it - from concept to physical delivery.
Institutional standard.
The same quality delivered to EWC and national events is delivered to every client.
HOB®
Riyadh's most diverse fabric swatch collection.
An extensive, globally sourced library of materials available for client selection from the first meeting. No waiting, no guessing.

/
Testimonials
(07)
What they say about hob.
HRH Princess Noura Alfaisal
CEO art of Heritage
"HOB represents exactly the kind of institution Saudi Arabia's creative economy needs. Their commitment to supporting and elevating local brands with genuine strategic depth and production quality is a contribution I am proud of."

HRH Princess Noura Alfaisal
CEO art of Heritage
Instagram
Instagram
"Working with HOB across two editions of the Esports World Cup set a standard we rarely encounter. Their team operates with the professionalism, precision, and accountability of a world-class production partner. Every deliverable was executed on time, to specication, and at the quality level a global event demands. HOB made a complex operation feel seamless."

Monte — Merchandise Director
Esports World Cup . EWC Foundation
Instagram
Instagram
"HOB operates as a full-service partner in the truest sense. From the first brief to the final delivery, every detail is handled with care and competence. Working with them simplified what could have been an overwhelming process — and the outcome exceeded what I had envisioned."

Ibrahim Basha
Public fgure
Instagram
Instagram
"HOB gave me the infrastructure to do something I had always wanted to do but never knew how to execute. They took my vision seriously, built around it professionally, and delivered a brand I am genuinely proud of. That experience is rare."

Mossab Almakli
Actor
Instagram
Instagram
HRH Princess Noura Alfaisal
CEO art of Heritage
"HOB represents exactly the kind of institution Saudi Arabia's creative economy needs. Their commitment to supporting and elevating local brands with genuine strategic depth and production quality is a contribution I am proud of."

HRH Princess Noura Alfaisal
CEO art of Heritage
Instagram
Instagram
"Working with HOB across two editions of the Esports World Cup set a standard we rarely encounter. Their team operates with the professionalism, precision, and accountability of a world-class production partner. Every deliverable was executed on time, to specication, and at the quality level a global event demands. HOB made a complex operation feel seamless."

Monte — Merchandise Director
Esports World Cup . EWC Foundation
Instagram
Instagram
"HOB operates as a full-service partner in the truest sense. From the first brief to the final delivery, every detail is handled with care and competence. Working with them simplified what could have been an overwhelming process — and the outcome exceeded what I had envisioned."

Ibrahim Basha
Public fgure
Instagram
Instagram
"HOB gave me the infrastructure to do something I had always wanted to do but never knew how to execute. They took my vision seriously, built around it professionally, and delivered a brand I am genuinely proud of. That experience is rare."

Mossab Almakli
Actor
Instagram
Instagram
HRH Princess Noura Alfaisal
CEO art of Heritage
"HOB represents exactly the kind of institution Saudi Arabia's creative economy needs. Their commitment to supporting and elevating local brands with genuine strategic depth and production quality is a contribution I am proud of."

HRH Princess Noura Alfaisal
CEO art of Heritage
Instagram
Instagram
"Working with HOB across two editions of the Esports World Cup set a standard we rarely encounter. Their team operates with the professionalism, precision, and accountability of a world-class production partner. Every deliverable was executed on time, to specication, and at the quality level a global event demands. HOB made a complex operation feel seamless."

Monte — Merchandise Director
Esports World Cup . EWC Foundation
Instagram
Instagram
"HOB operates as a full-service partner in the truest sense. From the first brief to the final delivery, every detail is handled with care and competence. Working with them simplified what could have been an overwhelming process — and the outcome exceeded what I had envisioned."

Ibrahim Basha
Public fgure
Instagram
Instagram
"HOB gave me the infrastructure to do something I had always wanted to do but never knew how to execute. They took my vision seriously, built around it professionally, and delivered a brand I am genuinely proud of. That experience is rare."

Mossab Almakli
Actor
Instagram
Instagram
HRH Princess Noura Alfaisal
CEO art of Heritage
"HOB represents exactly the kind of institution Saudi Arabia's creative economy needs. Their commitment to supporting and elevating local brands with genuine strategic depth and production quality is a contribution I am proud of."

HRH Princess Noura Alfaisal
CEO art of Heritage
Instagram
Instagram
"Working with HOB across two editions of the Esports World Cup set a standard we rarely encounter. Their team operates with the professionalism, precision, and accountability of a world-class production partner. Every deliverable was executed on time, to specication, and at the quality level a global event demands. HOB made a complex operation feel seamless."

Monte — Merchandise Director
Esports World Cup . EWC Foundation
Instagram
Instagram
"HOB operates as a full-service partner in the truest sense. From the first brief to the final delivery, every detail is handled with care and competence. Working with them simplified what could have been an overwhelming process — and the outcome exceeded what I had envisioned."

Ibrahim Basha
Public fgure
Instagram
Instagram
"HOB gave me the infrastructure to do something I had always wanted to do but never knew how to execute. They took my vision seriously, built around it professionally, and delivered a brand I am genuinely proud of. That experience is rare."

Mossab Almakli
Actor
Instagram
Instagram
/
FAQs
(08)
Wondering How We Work?
Answers to common questions about our process, services, and how we work.
Just an idea is enough. We build brands from zero — from market opportunity all the way to a launched, living business. 1727 started exactly that way.
More than ten — fashion, sport, F&B, arts, automotive, events, retail, hospitality, and media. We've served 300+ brands, so the category is rarely the limit.
Both. We take a product from design brief to physical delivery, with our own production infrastructure and international manufacturing networks. Over 1,000 products and 200+ shipments have gone through that pipeline.
Every engagement runs on one integrated framework — strategy, identity, product, production, and beyond — so the original intent stays intact at every stage instead of being handed between disconnected vendors.
A full brand build typically takes three to six months from the first strategy session to a market-ready brand, depending on scope. Smaller projects move faster.
Yes, but a low one — 50 pieces per product, or 300 per collection. That's well below the usual industry minimum, so emerging brands can launch real, market-ready product without committing to massive volume upfront.
Yes. We're based in Riyadh, but we build brands and run production internationally — across the region and beyond, through global manufacturing networks. Saudi is our home, not our limit.
We can. Many brands keep us on as their ongoing creative and strategic partner, managing the brand as a living system so it keeps growing after launch.
You do. We build it; it's yours.
Book a meeting, tell us what you're building, and we'll bring the right people to the call.

HOB IS YOUTH-LED CREATIVE LEADERSHIP SHAPING AND INFLUENCING CULTURE.
Riyadh - EST. 2021
Brands built across the kingdom

/
About us
(01)
WE SEE BRANDS AS SYSTEMS, SHAPED BY COMMUNITIES,
built through decisions and designed for long-term value.
WE SEE BRANDS AS SYSTEMS, SHAPED BY COMMUNITIES,
built through decisions and designed for long-term value.
FOUNDED IN RIYADH IN 2021, HOUSE OF BRANDS IS A LEADING, WELL-ESTABLISHED CREATIVE CONSULTANCY AND PRODUCTION PLATFORM, EMPOWERING SAUDI BRANDS TO SCALE OPERATIONS, EXPAND THEIR REACH, AND BUILD CULTURAL PRESENCE THAT EXTENDS BEYOND BORDERS
/
5
+
YEARS OPERATING
/
300
+
SUCCESSFUL BRANDS
/
1000
+
PRODUCTS
/
10
M SAR
IN PRODUCTION
/
10
+
YEARS OF COMBINED CREATIVE
We build and scale brands into high-performing market-ready businesses across Saudi Arabia
Play Showreel
© 2026 HOB

/
In Numbers
(03)
We build and scale brands into high-performing, market-ready businesses across Saudi Arabia.
We build and scale brands into high-performing, market-ready businesses across Saudi Arabia.
5+
YEARS OPERARTING
FOUNDED RIYADH 2021
10+
INDUSTRIES SERVED
FASHION, SPORT, F&B, ARTS, AUTOMOTIVE, EVENTS, RETAIL, HOSPITALITY, AND MEDIA.
300+
BRANDS
SERVED AS STRATEGIC AND CREATIVE PARTNER ACROSS SAUDI ARABIA.
SAR 10M+
IN PRODUCTION
VOLUME DIRECTED AND EXECUTED FOR SAUDI BRANDS.
200+
DOOR-TO-DOOR PRODUCTION
SHIPMENTS EXECUTED ACROSS SAUDI ARABIA AND INTERNATIONAL MANUFACTURING NETWORKS.
1,000+
PRODUCTS
TAKEN FROM DESIGN BRIEF TO PHYSICAL DELIVERY.
/
Services
(04)

Brand Management & Development
HOB operates as the founding creative and strategic partner, taking a brand from market opportunity through to full commercial execution and long term market presence. Every engagement is built on a single integrated framework, ensuring strategic intent is maintained across every stage of development.
Market Intelligence & Opportunity Assessment
Brand Strategy & Positioning
Visual Identity System
Packaging Architecture
Product Design & Development
End-to-End Production Management
Ongoing Brand Management & Strategic Consulting.

Merchandise Development
HOB manages the complete merchandise pipeline on behalf of brands, institutions, and events. from initial brief through to market-ready product. The service is built for clients requiring merchandise at volume, to deadline, and to international production standard.
Merchandise Strategy & Concept Development
Capsule Collection Design
Technical Packs & Artwork
Material & Supplier Sourcing
End-to-End Production Management
Quality Assurance & Control
Packaging Design & Architecture
Logistics, Shipping & On-Ground Delivery

Brand Universe & IP Development
For brands that require more than an identity, they require a universe. HOB constructs the complete brand universe: the character architecture, the narrative system, the visual language, and the behavioral framework that ensures the brand communicates with depth and consistency across every channel, product, and audience interaction.The result is a brand that carries meaning, builds community, and generates IP with long-term commercial value.
Brand Narrative & Concept Architecture
Character Design & IP Development
Mascot System & Expression Variants
Visual Identity System
Brand Values & Positioning Framework
Slogan & Communication Language
Merchandise Application System
Brand World Guidelines

Branding Strategy & Visual identity
Positioning-led identity design grounded in strategic rationale. Every visual decision is derived from a dened strategic direction, ensuring the brand's identity is an accurate and performative expression of its market positioning.
Brand Strategy & Positioning
Naming & Brand Architecture
Visual Identity System
Typography & Color Systems
Brand Guidelines
Application Design & Rollout

Runway Collection Management
End-to-end creative and operational management of runway presentations — from initial collection concept through to show execution. HOB manages the full pipeline, ensuring the creative vision is translated precisely into production-ready garments that perform on the runway and beyond.
Collection Concept & Art Direction
Artwork Design & Development
Technical Pack Production
Sampling Management & Rounds
Fabric & Material Sourcing
Production Coordination
Quality Review & Approval
Show Preparation & Execution Support

Retail Activations
Physical brand experiences designed for cultural impact and commercial purpose. HOB conceives, curates, and executes retail activations that place brands directly within the communities and consumer contexts they are built to reach , creating environments where product, identity, and audience converge with intention.
Activation Concept & Strategy
Venue & Partner Sourcing
Spatial Experience Design
Brand Curation & Selection Framework
Event Programming & Scheduling
Content Production
On-Ground Execution & Management
Post-Activation Reporting

Uniforms
Uniform and workwear design treated as a brand expression exercise. HOB designs and produces uniform collections that carry brand identity into every operational interaction ensuring the people representing a brand communicate the same standard as the brand itself.
Uniform Concept & Design Direction
Technical Pack Production
Fabric & Material Selection
Sampling & Fitting Rounds
Production Management
Quality Assurance & Delivery
Success Stories
(05)
HOB has delivered positioning-led brand identities across Saudi Arabia's most commercially active sectors, demonstrating the capability to build coherent, market-ready brand systems regardless of industry or audience.
/
Why us
(06)
Strategy before design. Every visual decision is grounded in a positioning framework.
Strategy before design. Every visual decision is grounded in a positioning framework.
End-to-end ownership
One partner across strategy, design, and production - no handoffs, no gaps.
300+ brands served across Saudi Arabia.
Five years of on-ground experience across the Kingdom's most active brand sectors.
Production infrastructure.
HOB designs it and manufactures it - from concept to physical delivery.
Institutional standard.
The same quality delivered to EWC and national events is delivered to every client.
HOB®
Riyadh's most diverse fabric swatch collection.
Riyadh's most diverse fabric swatch collection.
An extensive, globally sourced library of materials available for client selection from the first meeting. No waiting, no guessing.


/
Testimonials
(07)
What they say about hob.
What they say about hob.
HRH Princess Noura Alfaisal
CEO art of Heritage
"HOB represents exactly the kind of institution Saudi Arabia's creative economy needs. Their commitment to supporting and elevating local brands with genuine strategic depth and production quality is a contribution I am proud of."

HRH Princess Noura Alfaisal
CEO art of Heritage
Instagram
Instagram
"Working with HOB across two editions of the Esports World Cup set a standard we rarely encounter. Their team operates with the professionalism, precision, and accountability of a world-class production partner. Every deliverable was executed on time, to specication, and at the quality level a global event demands. HOB made a complex operation feel seamless."

Monte — Merchandise Director
Esports World Cup . EWC Foundation
Instagram
Instagram
"HOB operates as a full-service partner in the truest sense. From the first brief to the final delivery, every detail is handled with care and competence. Working with them simplified what could have been an overwhelming process — and the outcome exceeded what I had envisioned."

Ibrahim Basha
Public fgure
Instagram
Instagram
"HOB gave me the infrastructure to do something I had always wanted to do but never knew how to execute. They took my vision seriously, built around it professionally, and delivered a brand I am genuinely proud of. That experience is rare."

Mossab Almakli
Actor
Instagram
Instagram
HRH Princess Noura Alfaisal
CEO art of Heritage
"HOB represents exactly the kind of institution Saudi Arabia's creative economy needs. Their commitment to supporting and elevating local brands with genuine strategic depth and production quality is a contribution I am proud of."

HRH Princess Noura Alfaisal
CEO art of Heritage
Instagram
Instagram
"Working with HOB across two editions of the Esports World Cup set a standard we rarely encounter. Their team operates with the professionalism, precision, and accountability of a world-class production partner. Every deliverable was executed on time, to specication, and at the quality level a global event demands. HOB made a complex operation feel seamless."

Monte — Merchandise Director
Esports World Cup . EWC Foundation
Instagram
Instagram
"HOB operates as a full-service partner in the truest sense. From the first brief to the final delivery, every detail is handled with care and competence. Working with them simplified what could have been an overwhelming process — and the outcome exceeded what I had envisioned."

Ibrahim Basha
Public fgure
Instagram
Instagram
"HOB gave me the infrastructure to do something I had always wanted to do but never knew how to execute. They took my vision seriously, built around it professionally, and delivered a brand I am genuinely proud of. That experience is rare."

Mossab Almakli
Actor
Instagram
Instagram
HRH Princess Noura Alfaisal
CEO art of Heritage
"HOB represents exactly the kind of institution Saudi Arabia's creative economy needs. Their commitment to supporting and elevating local brands with genuine strategic depth and production quality is a contribution I am proud of."

HRH Princess Noura Alfaisal
CEO art of Heritage
Instagram
Instagram
"Working with HOB across two editions of the Esports World Cup set a standard we rarely encounter. Their team operates with the professionalism, precision, and accountability of a world-class production partner. Every deliverable was executed on time, to specication, and at the quality level a global event demands. HOB made a complex operation feel seamless."

Monte — Merchandise Director
Esports World Cup . EWC Foundation
Instagram
Instagram
"HOB operates as a full-service partner in the truest sense. From the first brief to the final delivery, every detail is handled with care and competence. Working with them simplified what could have been an overwhelming process — and the outcome exceeded what I had envisioned."

Ibrahim Basha
Public fgure
Instagram
Instagram
"HOB gave me the infrastructure to do something I had always wanted to do but never knew how to execute. They took my vision seriously, built around it professionally, and delivered a brand I am genuinely proud of. That experience is rare."

Mossab Almakli
Actor
Instagram
Instagram
HRH Princess Noura Alfaisal
CEO art of Heritage
"HOB represents exactly the kind of institution Saudi Arabia's creative economy needs. Their commitment to supporting and elevating local brands with genuine strategic depth and production quality is a contribution I am proud of."

HRH Princess Noura Alfaisal
CEO art of Heritage
Instagram
Instagram
"Working with HOB across two editions of the Esports World Cup set a standard we rarely encounter. Their team operates with the professionalism, precision, and accountability of a world-class production partner. Every deliverable was executed on time, to specication, and at the quality level a global event demands. HOB made a complex operation feel seamless."

Monte — Merchandise Director
Esports World Cup . EWC Foundation
Instagram
Instagram
"HOB operates as a full-service partner in the truest sense. From the first brief to the final delivery, every detail is handled with care and competence. Working with them simplified what could have been an overwhelming process — and the outcome exceeded what I had envisioned."

Ibrahim Basha
Public fgure
Instagram
Instagram
"HOB gave me the infrastructure to do something I had always wanted to do but never knew how to execute. They took my vision seriously, built around it professionally, and delivered a brand I am genuinely proud of. That experience is rare."

Mossab Almakli
Actor
Instagram
Instagram
/
FAQs
(08)
Wondering How We Work?
Wondering How We Work?
Answers to common questions about our process, services, and how we work.
Just an idea is enough. We build brands from zero — from market opportunity all the way to a launched, living business. 1727 started exactly that way.
More than ten — fashion, sport, F&B, arts, automotive, events, retail, hospitality, and media. We've served 300+ brands, so the category is rarely the limit.
Both. We take a product from design brief to physical delivery, with our own production infrastructure and international manufacturing networks. Over 1,000 products and 200+ shipments have gone through that pipeline.
Every engagement runs on one integrated framework — strategy, identity, product, production, and beyond — so the original intent stays intact at every stage instead of being handed between disconnected vendors.
A full brand build typically takes three to six months from the first strategy session to a market-ready brand, depending on scope. Smaller projects move faster.
Yes, but a low one — 50 pieces per product, or 300 per collection. That's well below the usual industry minimum, so emerging brands can launch real, market-ready product without committing to massive volume upfront.
Yes. We're based in Riyadh, but we build brands and run production internationally — across the region and beyond, through global manufacturing networks. Saudi is our home, not our limit.
We can. Many brands keep us on as their ongoing creative and strategic partner, managing the brand as a living system so it keeps growing after launch.
You do. We build it; it's yours.
Book a meeting, tell us what you're building, and we'll bring the right people to the call.
Just an idea is enough. We build brands from zero — from market opportunity all the way to a launched, living business. 1727 started exactly that way.
More than ten — fashion, sport, F&B, arts, automotive, events, retail, hospitality, and media. We've served 300+ brands, so the category is rarely the limit.
Both. We take a product from design brief to physical delivery, with our own production infrastructure and international manufacturing networks. Over 1,000 products and 200+ shipments have gone through that pipeline.
Every engagement runs on one integrated framework — strategy, identity, product, production, and beyond — so the original intent stays intact at every stage instead of being handed between disconnected vendors.
A full brand build typically takes three to six months from the first strategy session to a market-ready brand, depending on scope. Smaller projects move faster.
Yes, but a low one — 50 pieces per product, or 300 per collection. That's well below the usual industry minimum, so emerging brands can launch real, market-ready product without committing to massive volume upfront.
Yes. We're based in Riyadh, but we build brands and run production internationally — across the region and beyond, through global manufacturing networks. Saudi is our home, not our limit.
We can. Many brands keep us on as their ongoing creative and strategic partner, managing the brand as a living system so it keeps growing after launch.
You do. We build it; it's yours.
Book a meeting, tell us what you're building, and we'll bring the right people to the call.

HOB IS YOUTH-LED CREATIVE LEADERSHIP SHAPING AND INFLUENCING CULTURE.
HOB IS YOUTH-LED CREATIVE LEADERSHIP SHAPING AND INFLUENCING CULTURE.
Riyadh - EST. 2021
Riyadh - EST. 2021
Brands built across the kingdom
Brands built across the kingdom

/
About us
(01)
WE SEE BRANDS AS SYSTEMS, SHAPED BY COMMUNITIES,
built through decisions and designed for long-term value.
WE SEE BRANDS AS SYSTEMS, SHAPED BY COMMUNITIES,
built through decisions and designed for long-term value.
FOUNDED IN RIYADH IN 2021, HOUSE OF BRANDS IS A LEADING, WELL-ESTABLISHED CREATIVE CONSULTANCY AND PRODUCTION PLATFORM, EMPOWERING SAUDI BRANDS TO SCALE OPERATIONS, EXPAND THEIR REACH, AND BUILD CULTURAL PRESENCE THAT EXTENDS BEYOND BORDERS
FOUNDED IN RIYADH IN 2021, HOUSE OF BRANDS IS A LEADING, WELL-ESTABLISHED CREATIVE CONSULTANCY AND PRODUCTION PLATFORM, EMPOWERING SAUDI BRANDS TO SCALE OPERATIONS, EXPAND THEIR REACH, AND BUILD CULTURAL PRESENCE THAT EXTENDS BEYOND BORDERS
We build and scale brands into high-performing market-ready businesses across Saudi Arabia
We build and scale brands into high-performing market-ready businesses across Saudi Arabia
Play Showreel
© 2026 HOB

/
In Numbers
(03)
We build and scale brands into high-performing, market-ready businesses across Saudi Arabia.
We build and scale brands into high-performing, market-ready businesses across Saudi Arabia.
5+
YEARS OPERARTING
FOUNDED RIYADH 2021
10+
INDUSTRIES SERVED
FASHION, SPORT, F&B, ARTS, AUTOMOTIVE, EVENTS, RETAIL, HOSPITALITY, AND MEDIA.
300+
BRANDS
SERVED AS STRATEGIC AND CREATIVE PARTNER ACROSS SAUDI ARABIA.
SAR 10M+
IN PRODUCTION
VOLUME DIRECTED AND EXECUTED FOR SAUDI BRANDS.
200+
DOOR-TO-DOOR PRODUCTION
SHIPMENTS EXECUTED ACROSS SAUDI ARABIA AND INTERNATIONAL MANUFACTURING NETWORKS.
1,000+
PRODUCTS
TAKEN FROM DESIGN BRIEF TO PHYSICAL DELIVERY.
/
Services
(04)
Brand Management & Development
HOB operates as the founding creative and strategic partner, taking a brand from market opportunity through to full commercial execution and long term market presence. Every engagement is built on a single integrated framework, ensuring strategic intent is maintained across every stage of development.
Market Intelligence & Opportunity Assessment
Brand Strategy & Positioning
Visual Identity System
Packaging Architecture
Product Design & Development
End-to-End Production Management
Ongoing Brand Management & Strategic Consulting.
Merchandise Development
HOB manages the complete merchandise pipeline on behalf of brands, institutions, and events. from initial brief through to market-ready product. The service is built for clients requiring merchandise at volume, to deadline, and to international production standard.
Merchandise Strategy & Concept Development
Capsule Collection Design
Technical Packs & Artwork
Material & Supplier Sourcing
End-to-End Production Management
Quality Assurance & Control
Packaging Design & Architecture
Logistics, Shipping & On-Ground Delivery
Brand Universe & IP Development
For brands that require more than an identity, they require a universe. HOB constructs the complete brand universe: the character architecture, the narrative system, the visual language, and the behavioral framework that ensures the brand communicates with depth and consistency across every channel, product, and audience interaction.The result is a brand that carries meaning, builds community, and generates IP with long-term commercial value.
Brand Narrative & Concept Architecture
Character Design & IP Development
Mascot System & Expression Variants
Visual Identity System
Brand Values & Positioning Framework
Slogan & Communication Language
Merchandise Application System
Brand World Guidelines
Branding Strategy & Visual identity
Positioning-led identity design grounded in strategic rationale. Every visual decision is derived from a dened strategic direction, ensuring the brand's identity is an accurate and performative expression of its market positioning.
Brand Strategy & Positioning
Naming & Brand Architecture
Visual Identity System
Typography & Color Systems
Brand Guidelines
Application Design & Rollout
Runway Collection Management
End-to-end creative and operational management of runway presentations — from initial collection concept through to show execution. HOB manages the full pipeline, ensuring the creative vision is translated precisely into production-ready garments that perform on the runway and beyond.
Collection Concept & Art Direction
Artwork Design & Development
Technical Pack Production
Sampling Management & Rounds
Fabric & Material Sourcing
Production Coordination
Quality Review & Approval
Show Preparation & Execution Support
Retail Activations
Physical brand experiences designed for cultural impact and commercial purpose. HOB conceives, curates, and executes retail activations that place brands directly within the communities and consumer contexts they are built to reach , creating environments where product, identity, and audience converge with intention.
Activation Concept & Strategy
Venue & Partner Sourcing
Spatial Experience Design
Brand Curation & Selection Framework
Event Programming & Scheduling
Content Production
On-Ground Execution & Management
Post-Activation Reporting
Uniforms
Uniform and workwear design treated as a brand expression exercise. HOB designs and produces uniform collections that carry brand identity into every operational interaction ensuring the people representing a brand communicate the same standard as the brand itself.
Uniform Concept & Design Direction
Technical Pack Production
Fabric & Material Selection
Sampling & Fitting Rounds
Production Management
Quality Assurance & Delivery
Success Stories
(05)
HOB has delivered positioning-led brand identities across Saudi Arabia's most commercially active sectors, demonstrating the capability to build coherent, market-ready brand systems regardless of industry or audience.
HOB has delivered positioning-led brand identities across Saudi Arabia's most commercially active sectors, demonstrating the capability to build coherent, market-ready brand systems regardless of industry or audience.
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Why us
(06)
Strategy before design. Every visual decision is grounded in a positioning framework.
Strategy before design. Every visual decision is grounded in a positioning framework.
End-to-end ownership
One partner across strategy, design, and production - no handoffs, no gaps.
300+ brands served across Saudi Arabia.
Five years of on-ground experience across the Kingdom's most active brand sectors.
Production infrastructure.
HOB designs it and manufactures it - from concept to physical delivery.
Institutional standard.
The same quality delivered to EWC and national events is delivered to every client.
HOB®
HOB®
Riyadh's most diverse fabric swatch collection.
Riyadh's most diverse fabric swatch collection.
An extensive, globally sourced library of materials available for client selection from the first meeting. No waiting, no guessing.
An extensive, globally sourced library of materials available for client selection from the first meeting. No waiting, no guessing.


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Testimonials
(07)
What they say about hob.
What they say about hob.
HRH Princess Noura Alfaisal
CEO art of Heritage
"HOB represents exactly the kind of institution Saudi Arabia's creative economy needs. Their commitment to supporting and elevating local brands with genuine strategic depth and production quality is a contribution I am proud of."

HRH Princess Noura Alfaisal
CEO art of Heritage
Instagram
Instagram
"Working with HOB across two editions of the Esports World Cup set a standard we rarely encounter. Their team operates with the professionalism, precision, and accountability of a world-class production partner. Every deliverable was executed on time, to specication, and at the quality level a global event demands. HOB made a complex operation feel seamless."

Monte — Merchandise Director
Esports World Cup . EWC Foundation
Instagram
Instagram
"HOB operates as a full-service partner in the truest sense. From the first brief to the final delivery, every detail is handled with care and competence. Working with them simplified what could have been an overwhelming process — and the outcome exceeded what I had envisioned."

Ibrahim Basha
Public fgure
Instagram
Instagram
"HOB gave me the infrastructure to do something I had always wanted to do but never knew how to execute. They took my vision seriously, built around it professionally, and delivered a brand I am genuinely proud of. That experience is rare."

Mossab Almakli
Actor
Instagram
Instagram
HRH Princess Noura Alfaisal
CEO art of Heritage
"HOB represents exactly the kind of institution Saudi Arabia's creative economy needs. Their commitment to supporting and elevating local brands with genuine strategic depth and production quality is a contribution I am proud of."

HRH Princess Noura Alfaisal
CEO art of Heritage
Instagram
Instagram
"Working with HOB across two editions of the Esports World Cup set a standard we rarely encounter. Their team operates with the professionalism, precision, and accountability of a world-class production partner. Every deliverable was executed on time, to specication, and at the quality level a global event demands. HOB made a complex operation feel seamless."

Monte — Merchandise Director
Esports World Cup . EWC Foundation
Instagram
Instagram
"HOB operates as a full-service partner in the truest sense. From the first brief to the final delivery, every detail is handled with care and competence. Working with them simplified what could have been an overwhelming process — and the outcome exceeded what I had envisioned."

Ibrahim Basha
Public fgure
Instagram
Instagram
"HOB gave me the infrastructure to do something I had always wanted to do but never knew how to execute. They took my vision seriously, built around it professionally, and delivered a brand I am genuinely proud of. That experience is rare."

Mossab Almakli
Actor
Instagram
Instagram
HRH Princess Noura Alfaisal
CEO art of Heritage
"HOB represents exactly the kind of institution Saudi Arabia's creative economy needs. Their commitment to supporting and elevating local brands with genuine strategic depth and production quality is a contribution I am proud of."

HRH Princess Noura Alfaisal
CEO art of Heritage
Instagram
Instagram
"Working with HOB across two editions of the Esports World Cup set a standard we rarely encounter. Their team operates with the professionalism, precision, and accountability of a world-class production partner. Every deliverable was executed on time, to specication, and at the quality level a global event demands. HOB made a complex operation feel seamless."

Monte — Merchandise Director
Esports World Cup . EWC Foundation
Instagram
Instagram
"HOB operates as a full-service partner in the truest sense. From the first brief to the final delivery, every detail is handled with care and competence. Working with them simplified what could have been an overwhelming process — and the outcome exceeded what I had envisioned."

Ibrahim Basha
Public fgure
Instagram
Instagram
"HOB gave me the infrastructure to do something I had always wanted to do but never knew how to execute. They took my vision seriously, built around it professionally, and delivered a brand I am genuinely proud of. That experience is rare."

Mossab Almakli
Actor
Instagram
Instagram
HRH Princess Noura Alfaisal
CEO art of Heritage
"HOB represents exactly the kind of institution Saudi Arabia's creative economy needs. Their commitment to supporting and elevating local brands with genuine strategic depth and production quality is a contribution I am proud of."

HRH Princess Noura Alfaisal
CEO art of Heritage
Instagram
Instagram
"Working with HOB across two editions of the Esports World Cup set a standard we rarely encounter. Their team operates with the professionalism, precision, and accountability of a world-class production partner. Every deliverable was executed on time, to specication, and at the quality level a global event demands. HOB made a complex operation feel seamless."

Monte — Merchandise Director
Esports World Cup . EWC Foundation
Instagram
Instagram
"HOB operates as a full-service partner in the truest sense. From the first brief to the final delivery, every detail is handled with care and competence. Working with them simplified what could have been an overwhelming process — and the outcome exceeded what I had envisioned."

Ibrahim Basha
Public fgure
Instagram
Instagram
"HOB gave me the infrastructure to do something I had always wanted to do but never knew how to execute. They took my vision seriously, built around it professionally, and delivered a brand I am genuinely proud of. That experience is rare."

Mossab Almakli
Actor
Instagram
Instagram
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FAQs
(08)
Wondering How We Work?
Wondering How We Work?
Answers to common questions about our process, services, and how we work.
Answers to common questions about our process, services, and how we work.
Just an idea is enough. We build brands from zero — from market opportunity all the way to a launched, living business. 1727 started exactly that way.
More than ten — fashion, sport, F&B, arts, automotive, events, retail, hospitality, and media. We've served 300+ brands, so the category is rarely the limit.
Both. We take a product from design brief to physical delivery, with our own production infrastructure and international manufacturing networks. Over 1,000 products and 200+ shipments have gone through that pipeline.
Every engagement runs on one integrated framework — strategy, identity, product, production, and beyond — so the original intent stays intact at every stage instead of being handed between disconnected vendors.
A full brand build typically takes three to six months from the first strategy session to a market-ready brand, depending on scope. Smaller projects move faster.
Yes, but a low one — 50 pieces per product, or 300 per collection. That's well below the usual industry minimum, so emerging brands can launch real, market-ready product without committing to massive volume upfront.
Yes. We're based in Riyadh, but we build brands and run production internationally — across the region and beyond, through global manufacturing networks. Saudi is our home, not our limit.
We can. Many brands keep us on as their ongoing creative and strategic partner, managing the brand as a living system so it keeps growing after launch.
You do. We build it; it's yours.
Book a meeting, tell us what you're building, and we'll bring the right people to the call.
Just an idea is enough. We build brands from zero — from market opportunity all the way to a launched, living business. 1727 started exactly that way.
More than ten — fashion, sport, F&B, arts, automotive, events, retail, hospitality, and media. We've served 300+ brands, so the category is rarely the limit.
Both. We take a product from design brief to physical delivery, with our own production infrastructure and international manufacturing networks. Over 1,000 products and 200+ shipments have gone through that pipeline.
Every engagement runs on one integrated framework — strategy, identity, product, production, and beyond — so the original intent stays intact at every stage instead of being handed between disconnected vendors.
A full brand build typically takes three to six months from the first strategy session to a market-ready brand, depending on scope. Smaller projects move faster.
Yes, but a low one — 50 pieces per product, or 300 per collection. That's well below the usual industry minimum, so emerging brands can launch real, market-ready product without committing to massive volume upfront.
Yes. We're based in Riyadh, but we build brands and run production internationally — across the region and beyond, through global manufacturing networks. Saudi is our home, not our limit.
We can. Many brands keep us on as their ongoing creative and strategic partner, managing the brand as a living system so it keeps growing after launch.
You do. We build it; it's yours.
Book a meeting, tell us what you're building, and we'll bring the right people to the call.


















